To be the choice of premium quality and an important banking institution in the markets we operate, distinguished for our drive, our pioneering, creative and innovative approach, the trust we inspire to our customers, the profound sense of pride we instil in our people, the consistently high returns we provide to our shareholders and our substantive contribution to society.
- To offer excellent, innovative banking services and to develop long-term trust-based relationships with our customers.
- To create long-term prospects for our people, inspiring them to contribute in achieving the organisation’s goals.
- To create value for our shareholders.
- To secure the appreciation and respect of society as a whole.